The Problem with Burberry

Perhaps like its home country, Burberry’s greatest years seem locked firmly in the past.

“And yet, as I watched this week’s show — the second by savant creative director Daniel Lee, who recently turned around Bottega Veneta — I was also struck that no modern designer has managed to carry that baton; to live up to the legacy of the brand and do something interesting with it. Perhaps like its home country, Burberry’s greatest years seem locked firmly in the past."

Out now in The Spectator: my ode to Burberry’s incredible past, and complaint about it’s rather dry present. Give it a read! (and share it on Threads)