Pyer Moss Wants You To Loot Them — For A Fee
On the most reckless fashion stunt of the year. Out now in the New York Sun
“Even by the standards of high-fashion advertisements, the latest from New York luxury house Pyer Moss was odd, to say the least. Narrated by an AI generated woman’s voice, over footage of looters rampaging, the video opens "Hey, gang, have you ever wanted to feel like a real life criminal? This is your chance."
In this video, released out of the blue on Monday on their Instagram account, Pyer Moss promised a sale event like no other, where customers could pay a fee to spend a brief amount of time in the store, and walk out wearing whatever they could hold or wear. It's called "The Loot-Out," and it's one of the most reckless, insensitive and callous marketing ploys I've seen in recent years.”
Out now in The New York Sun: my piece on one of the most tasteless, reckless marketing stunts in recent memory. Read it now!