“The rational, reviewer part of my brain doesn't see $150 - $200 of value in these products. But luxury is hard to quantify, and if you want to give someone a great gift that adds something special to a normalcy in their daily life, you can't go wrong here. I was prepared to write these off as overpriced gimmick products. But the Mug 2 has almost 12,000 reviews on their website, and 8,000 reviews on Amazon, both with a 4.5 star rating. And I'm still drinking out of mine, and would be disappointed to go back to a standard mug. And that sort of says it all.”
Out now in The New York Sun: my piece on Ember’s self heating mug and travel cup. Give it a read!