How Good Can a Fan Really Get?
When Canadian bushfires next send billowing smoke through New York, shelter with your Dyson-owning friends.
“Dyson is an odd company, in the best way. Whereas other technology brands make their bread and butter out of cheap headphones, or cheap TVs, or other generic, soulless, cheap electronics, sold for modest margins in immodest volumes, Dyson takes a different route. They abstain from almost all the most popular categories and ask profound questions such as, “Hair dryers aren’t cool enough, are they?” And the products spawned by those questions are, against all odds, a hit, be they premium hair curlers, vacuums or air purifiers. Even their lesser-known products — like their amazing desk lamp, or less-than-amazing headphones — are the most interesting, bold takes on their segments.”
Out now in The New York Sun: on Dyson’s $850 air-purifying, air heating and cooling fan. Read it now!