“But hey, maybe Nike should continue down this line. Some commenters suggested further names for Nike to continue in this theme; perhaps “Proletariat Red” and “Military Industrial Complex Blue.” Given that Nike has collaborated with Tiffany’s, Jarrito’s, Power Puff Girls and Ben & Jerrys, why not give me some Raytheon 2s? That nice logo on the wings and blood red on the sole would look fantastic. Or what about a Monsanto collab; all white with a saffron sole called the “White Phosphorous 4s?” I’d cop those.
Until then, I’m still on the hunt for a pair of the 2013 Air Max 90 Hyperfuse “Independence Day” pack, in red, white and blue, with the flag on the tongue. But if they release, I expect they’ll be called the “Colonialism,” or “Day of Mourning” pack.”
Out now in The Spectator: my piece on Nike’s choice to rename the Jordan 4 Military Blue, and how astonishingly stupid this is. Read it now!