Civil War was the wrong film. A24’s strategy worked anyway.
Out now in The Spectator: on A24's move for sub-$100M genre films
“All the attention has come because Civil War is about journalism and there are few things we like talking about more than ourselves, despite few others being that interested. And so, here I am.
But more interesting than the film is the release strategy behind it, because it represents A24 taking a punt on far more expensive films than usual. The indie studio’s second biggest hit ever, Talk to Me, grossed $91.9 million globally on a $4.5 million budget, despite opening just a week after Barbenheimer. Civil War cost between $50 million and $75 million.”
Out now in The Spectator: the new strategy of A24, and how - despite being the wrong film - it paid off. Give it a read!