Cash In, Cash Out
Pharrell and the cold, green truth of Louis Vuitton. Out now in The Spectator
“Pharrell, the man behind “Happy,” themed his show around “love,” and that it was. It was about a love of creativity, of expression, of diverse fashion cultures and sharing and blending of them. For the Arnaults, it was also for the love of monetizing them.
The new LV is the same as the old LV; inspiringly creative, and immensely lucrative. Though Pharrell sang along to the accompanying gospel band, as they cried out “THANK YOU GOD FOR YOUR JOY,” the Arnaults will resonated with a different song by Pharrell.
It was released last year. The title, and chorus were “Cash In, Cash Out”.
It was a hit. And it was a damn great song.”
Out now in The Spectator: my review of Pharrell’s debut Louis Vuitton show, and why my thoughts don’t really matter. Give it a read!