Can Apple Make VR Relevant?
On why Apple's entering the 'metaverse' - out now in The Spectator
“For many, virtual reality (VR) headsets just seem like a toy. A quick Covid gadget to try BeatSaber with, before being discarded at the bottom of a drawer. But for Apple, this is no joke. It’s the first big, new category of product since 2015’s Apple Watch, the first new computing platform for the company since Jobs died, and the finale of five years of careful plotting, as Apple tried to cripple the VR industry leader, Meta.”
Out now in The Spectator: why Apple has made a VR headset, the business decisions behind it, and why it may just be the next big computing platform. Give it a read!