Blok Shows that Kids Watches Don't have to be Toys
On the children's watch that hasn't left my wrist - out now in the New York Sun
“As Mr. Walker recalls, “He threw the idea out to me” — of a proper children’s watch — “and said, ‘Have you ever thought about this’? And I said no, but it sounds — famous last words — like something we ought to try and fix.” Years of work later, and Blok is the result.
And from the first impression — unwrapping the 33 from its recycled denim and cardboard packaging — it’s clear this isn’t just another toy. It’s unquestionably a proper watch, just one made for children. And achieving that was no small task.”
Out now in The New York Sun: my piece on Blok, the company making immaculate watches for children. Give it a read!